5 Things to Help You Tell Your Brand's Story
All brands have a story to tell, you just have to find the best way to tell it. Our minds are wired for stories. It’s the easiest format for our brains to process information, and it’s one of the first ways we learn when we are babies and toddlers.
People have begun to settle into the digital age. We are no longer satisfied with brands that just offer “really cool stuff.” Now, people want to do business with brands that take time to form relationships with their customers, offer a product/service that makes their lives better, and fit with their morals and values.
In a nutshell - people want authenticity from the brands they do business with.
The most authentic thing about your brand is the story. Every brand has a story, and taking the time to define all of its elements is what makes your brand stand out in the landscape of competitors. Luckily, there are lots of resources out there to help you nail down every piece of your brand’s story!
1. Story Mythos: A Movie Guide to Better Business Stories - Book
Every movie you’ve seen is a story. Directors and screen writers are some of society’s expert storytellers today. The foundation of every story can be applied to the business world as well. Shane Meeker is a corporate storyteller and keynote speaker, and he takes his on stage and off stage experience to teach us all how to tell our stories.
2. Pixar: The Art of Storytelling - Online Course
Learn storytelling first hand from some of the world’s greatest all-time storytellers. This course leads you through the step-by-step storytelling process that is followed when creating stories at Pixar. Plus, it’s FREE!
3. Building a StoryBrand with Donald Miller - Podcast
After listening to this podcast, you'll immediately want to redo your website, social media strategy, brochures, and business cards. Donald Miller covers the concept of storytelling in business, and the StoryBrand process will change the way you speak with everyone you interact with.
4. Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence - Book
This book explains the neurological responses our brains experience when hearing a good story. This lays the framework you need to write captivating stories that tap into the section of the brain that is hardwired with the desire read on. Igniting this curiosity in your readers will trigger a dopamine rush that keeps them engaged for the long haul.
5. The Story Studio - Workshop
This workshop will transform the way you communicate your ideas. You will learn how to take an idea, boil it down to its bare essentials, and build it back up to a 3-6 minute pitch that gets people excited about it!
The best brand stories are never built alone. It’s a community effort, because the best stories told are bigger than any one individual. It takes guidance and mentorship from the leaders in business storytelling. It takes creativity and thoughtfulness from company decision makers. Most importantly, it takes a hunger for authenticity and clarity from your customers.