How Artificial Intelligence is Boosting Marketing Results

The technology revolution has brought about some incredible innovations that we use every day. Phones, laptops, and cloud-based computing are top of mind because we actively engage with them so often. We also unknowingly engage with other revolutionary technologies daily, like artificial intelligence.

Data fuels artificial intelligence and machine learning, and the world currently has more data than we know what to do with. AI learns patterns of our behavior based on trends in collected data. As we interact with AI, it becomes more intelligent to learn what we like and dislike. Naturally, this is something that will change the world of marketing.

What Can AI Accomplish for Video Marketers?

Artificial intelligence is making companies more efficient in several areas, from project workflow to customer interactions. AI helps you achieve a deep understanding of your customers, which allows you to make intelligent business decisions on where, when, who and how to market your product.

The most common AI integration is through chatbots, which can be used to interact with customers in real-time. 2 out of 3 consumers are already interacting with AI chatbots without even realizing it. Using chatbots powered by AI can not only make your customer interactions more effective, but it also boosts productivity by freeing up time for your team to focus on other more pressing tasks. 

Chatbots are just the beginning of AI’s business capabilities. Companies also use artificial intelligence to create content for websites, send out personalized emails to customers, and launch marketing campaigns with precise ad placement. 


YouTube Launches ‘Video Reach’ Tool Powered by AI

YouTube is the leader of the pack for video content, and they understand that marketers are not searching for more video marketing platforms, they need smarter ones. To do this, YouTube began incorporating AI into video ad campaigns. 

YouTube’s new Video Reach campaigns use AI and machine learning to maximize the budget for a video campaign on their platform. By utilizing collected data, Video Reach can place advertisements in front of consumers that are more likely to engage with your brand. 

What does this mean for businesses? Well, the latest results seem to be quite positive so far. Ford launched a Video Reach campaign and saw a 20% reduction in overall campaign costs compared to their previous campaign results. 

The launch of YouTube’s Video Reach signals a significant leap for the world of marketing. Professional marketers spend their day trying to understand how to place their ads in front of the right audience to maximize campaign results. Harnessing the capabilities of artificial intelligence will make marketing campaigns more effective at targeting the correct customers.

Big Brands Utilizing AI Today

Other companies alongside YouTube are integrating AI into their everyday business operations. Here is a list of brands that use artificial intelligence today:

Netflix 

Uses AI to provide movie and TV recommendations for viewers, and also to improve the streaming quality of the content on its platform. 

Washington Post

Uses an AI tool called Hellograph to write content. This tool was put to use by the Washington Post in 2016 to write content during the Rio Olympics.

Sephora

Utilizes AI chatbots to improve customer service, as well as AI tools to personalize product recommendations. They also use a great augmented reality tool where customers can upload a selfie to receive the best shade recommendation.

Starbucks

Allow customers to place orders and pay for it using voice services from Amazon’s Alexa.


AI Tools for Video Marketers

In addition to YouTube’s Video Reach campaigns, there are several other tools your marketing team can utilize. At this stage in the game, you are likely sold on integrating AI and machine learning into your video marketing operations. But how? Luckily there are a lot of great apps out there that make it easy to use AI seamlessly in your marketing efforts. 

The rad tools in this list are not ranked in any particular order. They all bring their unique benefits to the table for their users. Check out some of the tools you can start using today for your video marketing campaigns.

VidYard

With VidYard’s platform, the AI allows you to create multiple personalized videos at scale. They utilize viewer data to develop personalized tie-ins such as user’s names and their companies. 

Using the platform is easy. First, you connect with VidYard’s team to assess the best direction for your video. You can use an existing video you already created, or create a new one to get started. VidYard’s team will help you identify the best personalization elements for your video campaign, and that’s it! You have a personalized video campaign that is ready to launch on your website and email.

Vintom

Vintom is a platform that also utilizes customer data to create a personalized video campaign - similar to VidYard. Where this platform breaks from the pack is with their ability to do voice-overs for every client. While this may seem like a given benefit of AI for animated videos, it becomes really impressive when it is applied to real actors. 

Platforms like Vintom make it possible for a member of your sales team to personally speak to each of your customers, and present real data that is relevant to their specific situations. This level of personalization boosts customer engagement and increases the likelihood that they will make a purchase.


Spirable

Whether your customer data is in one place or stored on multiple platforms, Spirable lets you integrate as many data sources as you need to personalize your video marketing campaign. Spirable’s platform gives you several personalization options for your video and then allows you to share it directly to your social, email, display, and messenger channels. 

Spirable uses the power of AI to help you monitor your video campaigns through their platform. Based on the collected data and insights from your campaign, AI integration gives you recommendations on the best way to adapt your creative to increase customer engagement.

OneSpot

OneSpot’s platform analyzes your content and your audience data before your video campaign launches, taking note of the meaning and context to develop the best method of delivery. 

OneSpot also uses machine learning to continuously monitor the behavior of each individual in your audience to learn their intent, and also what content they most heavily engage with. No more tweaking campaign rules and constraints. The AI capabilities of OneSpot will mold your campaign on the backend to achieve the highest possible results of engagement and conversion.


Valossa

Valossa is one of the most robust AI platforms on this list because it can do so many different things for your marketing team. According to Valossa’s website, here is a list of a handful of their solutions. Make sure to check out their website for a full list of capabilities.

Facial Recognition & Emotional Analysis

Detects faces in your content and collects emotional data through facial expression tracking.

Video Highlights

The AI generates highlight video clips and hero images for promoting your video content.

Content Moderation

The AI analyzes your content to detect inappropriate and sensitive content.

Industrial AI Applications

Manage the flow of your vehicles and your people and use live feed analysis to detect safety issues in real-time.

Content Profiling and Metadata

Get a full analysis of your content to see which elements are driving the highest engagement with viewers.

Human Analytics for Automotive

Recognize and analyze drivers and passengers for behavior and emotion tracking.

Human Analytics for Retail

Gain a deeper understanding of your customers to develop better in-store and online shopping experiences.

Sporting Event Recognition

Identify and track specific athletes to develop instant highlight reels. 

Babator

Babator deeply understands your viewers by using AI to accurately predict your viewers’ intentions to determine the right video and ads to place in front of them. They use predictive analytics and big data to create a robust video targeting tool for marketers. The platform does not require cookies to identify viewer trends and behavior patterns, so it works seamlessly across web browsers and apps. 

Babator provides programming recommendations based on behavioral and contextual actions, and this gives you insights on how to best tailor your content to maximize viewer engagement. The platform also has an ad targeting feature that helps you decide the best content to deliver to specific viewer groups.

Kenshoo

Okay, so you have a great video (or series of videos), and you want to blast it out to the world. There are several different options for where you can upload your video, but managing campaigns on Facebook, YouTube, and LinkedIn at the same time seems like a major time suck. 

Kenshoo has several AI capabilities, including SEM, e-commerce, and app marketing. The most impressive tool is its social media marketing AI. Kenshoo Social allows marketers to launch and monitor video ad campaigns on Facebook, Instagram, Snapchat, and Pinterest. The tool monitors your ad performance and delivers real-time metrics, which prevents you from refreshing your ad every hour to check the results.

Google Video Intelligence

When your company is heavily involved in video marketing, keeping all of your files organized can be a daunting task - but organization is merely a fraction of the battle. The other challenge marketers face is transcribing videos to develop subtitles, blogs, and metadata.

Luckily, marketers can use Google Video Intelligence to free up a lot of time. Google Video Intelligence can do a deep analysis of your video content, make your video archives searchable, develop valuable content insights, and transcribe speech to text from videos. Leave the admin work to Google so you can focus on other areas of marketing that matter the most!

GoPro QuickStories

When it comes to vlogging, not many cameras beat the GoPro Hero series. GoPros have excellent video quality, extreme durability, and all in a compact package ideal for portability. Not only is GoPro a rad camera, but the AI-enabled app makes video editing a breeze.

GoPro users can upload their videos directly to QuickStories which detects faces, smiles, scenes, and uniformity within seconds. This saves you from countless hours of editing your vlogs so you can post your videos faster.


Closing Thoughts

Businesses are integrating artificial intelligence into their marketing operations now more than ever. Between video analytics, campaign management, and advanced ad targeting, AI can free up several hours of productivity for your marketing team. 

AI also gives you the capability to gain a much deeper understanding of your audience to discover what they like, dislike, and value the most. Having these insights will make you a more effective marketer, which ultimately strengthens the loyalty of your customer base.

Taylor Landrum